We did video production for Cycling Reunite, a flagship event of Shabab ul Eidiz Zahabi Clifton. SEZ is a Dawoodi Bohra youth organization that works tirelessly to promote health and fitness.
We were tasked to cover the entire event. Not only this, we also created videos to promote and market the event. The campaign began with a promotional teaser that drove the audience towards registrations. We designed several videos that followed up the teaser. Th videos displayed the previous year’s event highlights, and helped to generate excitement & enthusiasm for this year’s event.
We covered the actual event with the help of our production team that was on the floor even before the event began & wrapped it up nicely. The final highlight video is a testament to the event’s success. It contained beautiful drone shots of the participants, mesmerizing clips of the Karachi shoreline, and the final ceremony at the finish line.
We incorporated copywriting & background music that matched the thrill & anticipation of the event. It helped us make the videos more appealing & likable.