Who we are?
CENTERSPREAD is a term derived from the roots of advertising, its print medium. CENTERSPREAD refers to the two facing pages in the center of a magazine or newspaper. Therefore, our core capabilities lie in print advertising. CENTERSPREAD also means spreading or circulating creativity right from the center. We started with Print medium and have now grown to become a Multi-dimensional creative agency offering a variety of creative services. This has enabled us to become a leading advertising and creative agency in Pakistan.
We are a locally owned, locally operated, silo-free, ego-free, creatively strategic, strategically creative, tactically agnostic, high energy, low drama, action oriented, fully integrated, full-service, and full-on independent Karachi based Digital Advertising & Web Development Agency.
We’re neither this nor that. We’re the other thing. Not a traditional ad agency. Not an all-digital shop. Not just a design firm. Or brand consultant. CENTERSPREAD is all those things, which makes us, well, a creative brand agency. Or, rather, what a creative brand agency should be. Equipped with all the skills and expertise needed to develop ideas that truly propel businesses.
We search for what makes our clients uniquely them—their core truth. We call it their “color.” Once we’ve found it, we express it in every communication we create. After all, it’s your “color” that makes you different; it's your difference that makes you desirable.
"We are what we repeatedly do. Excellence, then, is not an act, but a habit"
Excellence is what we have achieved in terms of packaging design. As we are the only agency in Pakistan whose work has been published on the most prestigious website www.packagingoftheworld.com.
The pillars of Marketing have evolved over the years and now packaging has become one of the most pertinent pillars. We believe that packaging should not only be practical and product oriented but it should also encapsulate the brand personality. Over the years, we have tried to design packaging labels which effectively convey the features of the product and resonate with the brand values as well. So we can provide a brand experience to the consumer who purchases that particular product.