Joenita Fernandes
PPC & SEO Expert

Area of Expertise
  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends
  • BBA – Marketing
  • Google Certified SEO Expert
  • Google Certified Ads Manager
  • Google Analytics Certification

Shabbir is a tech entrepreneur and geek who has helped SMEs and Enterprises reach their potential by providing top-notch marketing & sales techniques. He possesses first-rate attention to detail and team Leadership abilities.

He is adept in strategy development, market planning, product branding,  communication design, packaging design, lead generation, project management, copy-writing, UI/UX and Web trends, Facebook campaign management, SEO & Google AdWords.