Social Media - MUKAADAM's ORGANIC
CENTERSPREAD has been managing Social Media for Mukaadams Organic. They sell a range of different nut butter. Their main USP is that their Nut Butters are 100% Pure, Natural, Sugar & Preservative Free Nut Butters. We created their brand identity & also designed their packaging design.
For the soft launch of the brand, we designed a contest where we distributed free samples of our nut butter & asked our customers to try new recipes using them. We engaged bloggers & different Facebook groups, which helped us garner a lot of positive engagement. It gave the initial boost that the brand needed.
Nut butter is a niche product & therefore, our challenge was to identify the correct audience, educate them & then generate sales. After a lot of brainstorming, competitor analysis & research, we built three different customer profiles. Then devised content around each of these profiles. This strategy helped us engage our target audience easily. We also ran various Facebook & Instagram ad campaigns to generate leads. Prompt & efficient community management helped us convert these leads into sales.
Integrating Whatsapp Business & setting up shop on Facebook also proved fruitful in increasing sales.