Packaging Design - COCO (Salted Fish Skin)
Coco Snack Shop
Art Direction, Graphic Design
CENTERSPREAD created the Packaging Design for COCO-Salted Fish Skin. The client wanted a bright and bold look for the product. The product is Real Salted Egg Fish Skin, a Halal Food of Singapore.
We created a label which is bold and premium. We have used black and yellow as they are two beautifully contrasting colors. By using subtle design elements such as the fish bones, we have made the fish as the hero of the label.
The label is for the Singaporean Market where the product is a favorite snack. Therefore, we have used yellow to reflect the authenticity of the product and build trust in the audience.