Joenita FernandesPPC & SEO Expert

Area of Expertise
  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends
Education
  • BBA – Marketing
  • Google Certified SEO Expert
  • Google Certified Ads Manager
  • Google Analytics Certification

Joenita is a seasoned PPC & SEO Exxpert. She is well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) She is analytical and great with numbers.

She is always focused on maximizing ROI for our clients.