CenterSpread devised this award winning poster which is the depiction of an emotionally engaging story created for Febreeze.
It involved compatibility problems faced by a young couple with the onset of their marital life. The husband’s snoring and farting was a sore issue between the two and often resulted in fights. Until the wife discovered Febreeze and rid herself of the ghastly smell created by farting. Thus, improving their relationship and saving their marriage.
Emotionally engaging stories resonate well with consumers and serve to attract them rather than typically cliched adverts.