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Packaging for Biorita

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Project Description

CENTERSPREAD was tasked to develop packaging designs for Biorita Shampoos. The client had developed a special range of shampoos employing Henna as the main ingredient.

The packaging label needed to depict the usage of Henna along with its benefits for hair. It needed to have that traditional element yet at the same time be modern and minimalist. We created 2 design options.

The 1st one on a brown background. We created an illustration of Henna along with hair tendrils that were bouncy and flowing. This indicated that the use of henna led to hair being long and bouncy.

The 2nd option was devised using a white background and traditional elements to emphasize the roots of the product. Though traditional elements tend to make the design rich. We balanced it with subtle colors and fonts to remain as minimalist as possible.

The designs are premium and powerful, serving to attract the targeted audience. Yet at the same time, positioning the product as a strong brand.

Project Details

Client

Biorita

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