With these packaging labels, we were briefed to depict this simple product into a value providing, high end one. We incorporated the Brand name “Myer Jell” in two different ways thereby, reinforcing the brand thoroughly. The initial MJ, on the side of the label, as an emblem was a creative way to integrate and consolidate the branding further.
Moving on, the USP’s have been portrayed through icons in a clever & evident manner. Sleek fonts and a vibrant red color along with white as a contrast has been used to render a premium feel for the product.