Centerspread was given the opportunity to design a label for a unique product, being introduced in the Australian Market. This startup planned to sell frozen bananas coated in chocolate or topped with sprinkles. The product was a new innovation. It would appeal the ice cream lovers who wanted a more healthier option to cater their taste buds. The label had to be unique as well to establish the correct positioning of the product. Using a subliminal styled, bold and attractive label, we created the brand identity for this product.