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Unilever Apollo Campaign

  • CenterSpread-conceptualized-campaign-for-Unilever-men-products
    Campaign for Unilever 02
  • CenterSpread-conceptualized-campaign-for-Unilever-men-products
    Campaign for Unilever 03
  • CenterSpread-conceptualized-campaign-for-Unilever-men-products
    Campaign for Unilever 01
  • CenterSpread-conceptualized-campaign-for-Unilever-men-products
    Campaign for Unilever 05

Project Description

Unilever Singapore wanted to create a New Space for their Men Personal Care Range. Centerspread conceptualized the idea of Apollo Kit, a trendy and smart all in one bag which would contain all the essentials that men need including shampoo, body bath, deodorant, face wash, moisturizer & lip care.

The idea was to create the first purchase via women and create a strong influence on men for recurring purchase .i.e Refilling of the Apollo Kit.

The campaign was an instant hit as men are generally influenced more by their female counterparts and this idea lured them toward Unilever’s amazing Men’s personal Care Range.

Project Details

Client

Unilever

Skills

  • Photoshop

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