It is a startup which provided a pull up handle & weight training suspension system. The grips provided multiple ways of doing Pull ups & Weight Dangling in a unique & interesting way. They were particularly liked by a contestant from the TV Show American Ninja Warrior. We advised them to position the product along similar lines. Therefore, the name Ninja 360 Grips was crafted, which allowed you to “Connect with your Inner warrior”.
Centerspread developed the brand identity of the product along the same line. The logo, the tagline and the packaging emphasized the idea of using the grips to train like a warrior.